Autoplace, a Quebec network of 126 master mechanics, maximized its visibility on both regular and specialty television networks with its sponsorship of Ottawa Senators hockey games aired on TVA Sports. Soleil coordinated the integration of the client's visibility in the games as well as self-promotions.

This strategy allows Autoplace to fill the airwaves in its category and prepare targeted consumers for other marketing strategies over the coming months. To view brand integrations, click here!

Soleil has associated the Canexel brand to the airing of Yamaska, one of the most popular television series in Quebec, and the one with the tenth highest ratings of any network in 2011. Yamaska is set in the country and the style of the houses, much like the profile of its characters, is consistent with the profile of Canexel's clientele.

This brand has adopted "authenticity" as its positioning for all housing styles, from country house and townhouse to warm suburban home. Integration extends to the website as well. Yamaska reruns also record the highest audiences.

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Preverco, a Quebec manufacturer of hardwood flooring, is the key player in a cross strategy developed by Soleil for different non-competing clients. Designed to maximize the visibility of each — a hotel, a private magazine, and a hardwood flooring manufacturer — this targeted promotion involves sales outlets and magazines.

Touch wood and go to touchezdubois.com to enter a contest for a weekend at the Manoir du Lac William. The concept seeks to collect data on potential buyers at points of sale, to draw attention to the product with a theme, and encourage consumers to touch the product: QR codes, displays, web banners, detailed questionnaires: all partners benefit!

Soleil created a promotion associating Rose Drummond with the morning show Salut Bonjour. This advertising offensive unfolded throughout December and led to a significant increase in traffic at Rose Drummond during the Holiday season.

Rose Drummond grows close to three million roses a year, in addition to other varieties of flowers. The company also offers garden produce, which it either buys or grows in its greenhouses, as well as a number of fine regional products sold in its Drummondville gift shop.

Soleil Communication de marque has been retained by Carrier Canada for the promotion of its new heat pump. The company, whose Canadian head office is located in Ontario, entrusted its campaign to Soleil in an effort to more effectively meet the special needs and expectations of the Quebec market. The campaign includes the integration of all communication activities, from TV and Internet to direct mail.